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TRUST = The Key Ingredient to More Financial Support for ASU’s Athletic Department
Mike Howell
By , DieHardDevil.com
March 22, 2013 1:35 PM
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The Athletic Department AND Sun Devil Fans

This is about challenges and solutions to generate more financial support for ASU Football (& Athletics). 

With the leadership of the best fans on DieHardDevil.com, we want to make a real impact on revenue instead of solely conversation & debate. This is where “Are You? Prove it” comes in. 

“People do business with people they know and people they trust.”

The reality is that it takes somewhat of a “leap of faith” by both the fans and the AD. The fans must trust that the Athletic Department (not just Graham) is working effectively in building a stronger program. The AD must trust the voice of the fans and that more fans will put a dollar behind the program if they do.

In my opinion, that takes a more focused effort by representatives of the AD to engage representatives of the Fan Base. Only the AD can make that happen, meaning that even though fans want to be more involved, only the AD can engage them. The remarkable thing is….. READ MORE

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